Small business, big impact

A small budget doesn't mean a cheap solution.

We get it. You have a limited budget to work with when it comes to looking after your company’s website. But consider this: a website is the always open, always available equivalent of your office or storefront.

Shipton can work with you to find affordable, impactful ways to improve your business’ website, using the same techniques and tools large enterprises use, like

  • Research & Discovery
  • Content strategy
  • Landing pages for specific promotions
  • Implementing and understanding website analytics
  • Customizing content management systems
  • Monitoring and reporting on website availability

Your website is the always open and available equivalent of your office or storefront. It talks to your customers when you can't.

There are three things you need to pay attention to on your website: its content, maintenance, and planned improvements. You don’t need a six-figure budget to put these into place.

Build strong content.
Maintain your website.
Three small things can have a big impact on your customers' experience on your website.
Build strong content.

We start every engagement with a discovery, where we research your organization’s existing content, requirements, and practices to understand how we can best engage with you and your organization. This helps us to truly understand your business and how it fits within the competitive landscape.

With that in hand, we can work together to build a coherent and powerful plan for your website that resonates with your customers. We help you better understand what your customers need from your website and will formulate a plan to meet them.

When you're ready to build-out your website, Shipton offers web development services for most content management systems. With a strong network of designers and writers, we can provide you with a full-service solution for your company's needs.

And, finally, once the website is built, Shipton offers site and content maintenance services, to keep it healthy and in good working order.